Don’t let the formality of Pier Nicola D’Amico’s name fool you. Nic, as he’s known to friends and clients alike, grew up in Philadelphia and eventually made his way to New York City to study at Cooper Union School of Art. There Nic experimented with the formal and technical intersections between painting and photography. Little did he know that those early experiments would lead him to the development of an innovative visual style that would put him on the vanguard of film and commercial directing today.  With over 25 years of experience in sports and celebrity work,  he’s made it a point to be ahead of the curve by pushing the limits of his own style and of technology itself. When Nic embraced digital capture and post, the practice was in its nascent stages. It’s no surprise then that Nic’s clients greatly value his expertise both on set and in post-production. In fact, one of the things his clients appreciate most is his ability to listen and to distill their ideas into something truly effective, creative, iconic.